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creative/content/
copy writer
Hello! I'm Lindsey, a writer (by many names) and versatile creator. I specialize in building brands and crafting content across multiple media forms, infusing narratives with a distinctive structure, color, and tone of voice.
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I've honed a range of skills ​along the arc of a career that stretches from 24-hour news to digital media to in-house marketing and strategic brand development. As a writer of stories, scripts, guidelines, features — of narratives shaped and sized in every way — I have a deep passion for well-designed content that gives its audience a new and fruitful understanding.
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I thrive in collaborative environments where I can try my hand at new things and work with multi-talented creative teams to bring visionary projects to life.
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Let's make something: email me
My work
Current
2022 - 2024
Interbrand
Verbal Identity Consultant​
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PayPal - brand strategy & naming
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Verizon - brand voice
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Northwestern Mutual - brand launch campaign
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Fairwater - brand strategy, messaging & voice
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Abnex (ABB + Niedax joint venture) - brand name & identity
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Northwestern Mutual - visual identity refresh
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PPG Chromicity - product name
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Zenni EyeQLenz - product brand identity & launch campaign
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Zenni Eyewear - brand identity refresh
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PPG - purpose narrative & messaging refresh
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Verizon - naming
Past
2019-2022
DBI Projects
Content Manager
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Email Marketing - content manager, writer & graphic designer
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Social Media - content manager, writer, & graphic designer
- Proposals & Presentations - content manager, writer, & graphic designer
- Microsite - web & graphics designer, writer
- Misc. Events - coordinator
2018-2019
Asset TV
Content Producer
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The ETF Show - writer/producer
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Misc Video Content - writer/producer